The Keurig promise is to provide to its customers an excellent cup of coffee every time you use the Keurig brewing system. The use of the single cup brewing technology insures an excellent cup each time, because while using a multi-cup coffee maker allows the coffee to lose its bold flavor while it sits in the coffee pot until it is empty, and the bottom of the pot is a dark sludge of coffee grounds and old water.
The Keurig brewing system is the leading single cup brewing system in North America and promise to provide its customers a perfect cup of coffee every day all day. Many old school coffee drinkers who swear by their multi-cup systems claim that they do not have the time to wait for a cup of coffee every time they want to freshen up their cup. What they do not realize is that it does not take any time at all to brew a fresh cup of coffee using the Keurig brewing technology; you can brew a fresh cup of coffee in less than a minute. That what they think they are getting when pouring a cup of coffee out of the office or home multi-cup system is anything but fresh and that the longer it sits in the pot the more likely bacteria infested and stale.
Imagine all the time you could save and the mess you would not have to clean up after you were finished making your morning coffee. No more setting your pot on auto pilot, you can make a fresh cup of coffee each time. You no longer need a tea kettle, or heat up the water for hot chocolate or grind your coffee beans for that fresh cup of coffee. You no longer have to wait, or go through the ritual of making coffee all day at work, and now you can even use your own favorite coffee rather than use the prepackage Keurig coffee, tea or hot chocolate. There is a small container you can purchase and use your own favorite beverage each time still without all the work that goes into making a pot of coffee. Using Keurig’s prepared cups of various coffees saves you the step of measuring out your coffee. Then again perhaps you prefer the extra bold taste and using their container you can add extra coffee for the stronger bolder flavor.
Keurig believes in providing a fresh cup of coffee each time to their customer just like the customer would receive at one of the expensive coffee houses. You can brew this fresh cup of coffee in less than a minute from the convince of your own home or office. Since the Keurig’s introduction in 1998 the single cup brewing system technology allows the customer to brew the perfect cup of gourmet coffee without all the work of grinding the beans, measuring the coffee, handling the filters and cleaning up the mess after, and in less than a minute produce the prefect cup of coffee each time.