What To Name Your New Coffee Franchise Opportunities…
So you’ve taken the plunge. After years of saving, you’ve finally decided to invest coffee franchise opportunities. All of the technical aspects are underway and now you’re left with one deciding factor. What will the name of your new business be? As trivial as a name sounds, this is the most important. Getting attention is all about the first impression so you want to have a name and branding image that keeps people interested. It should be simple to remember and original. The following guide gives examples of potential names and formulas you can use to make the right choice.
Give your name authority. Make it sound strong and have an air of a leader. Your coffee franchise opportunities will flop without a powerful air of authority. As misogynistic as it may sound, studies show that male names create this sort of persona for company names. Your franchise could be called Mr. Coffee Van or even Dr. Italian Roasted. There is not as much success found in businesses that use female names but don’t be afraid to try a few out. Espresso Goddess definitely sounds commanding, with its Greek roots and mythical status. No matter if you choose male or female just make sure that it sounds like you are the best. If you act like a leader of the trade, your business name should reflect it.
Use military references in the title. Much like an army, your coffee franchise opportunities evoke feelings of consistency, determination, and pride. Coffee Army sounds like people who are willing to fight for your right to a great cup of coffee and they never fail to protect you from harmful pesticides. Be careful with your use of this word though. In times of war, military jargon can be thrown around constantly, and often there are negative associations made. The last thing you want to do is offend someone.
With a company name like “A2Z Coffee”, you cover two important bases. Both numbers and letters are great ways to name your coffee franchise opportunity. These are symbols that everyone can recognize and they are easy to remember. This name sounds like it covers every aspect of the coffee trade. Recognition noticed from top to bottom and beginning to end. Warning… be wary of some letters. With a name like “F Coffee”, you’re either implying they get a failing grade or are using language that could be interpreted as inappropriate.
Make it exciting! There’s no better way to hype up a crowd of normal people than with a cup of caffeine and an exclamation point to make be heard. If you want to sound excited about selling your product, your name has to tell the same story. The whole point of drinking coffee in a mobile setting is to make it quick. “Coffee For You!” sounds like you’ll get it as quickly to them as it will take them to wake up. Find a phrase or name that you can make sound exciting but also genuine. Enthusiastic names will bring the most customers to your coffee franchise opportunities.